In the past, you could look at the number of posts on a hashtag and determine if that hashtag was good enough or not — nowadays, not so much. So, how do you determine if one hashtag is better than the other?
Let’s dive into one of the most asked questions when it comes to using hashtags on Instagram. Instagram allows you to add hashtags to your posts in either way. Is one better than the other? I have 9 different reasons why I like to use one way over the other.
Using hashtags on Instagram is pretty simple on the surface. But there’s a problem. Once you dive into advanced Instagram hashtag strategies, you realize that you need a lot of data to make informed decisions.
On Instagram, emojis can be a great way to express yourself, create a visual flair in your captions, crack a joke, or convey your mood. But they aren’t perfect for everything. If you want to get value from all 30 hashtags you can use, then you should stay away from any hashtag with an emoji in it.
Even if you spend time capturing the perfect photo, writing the ideal caption, and using the best hashtags possible, you can see your hard work go to waste when it doesn’t get much exposure on Instagram. I subscribe to the philosophy that no matter what you do every post will not be a “winner”.